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Special NZ Launches ‘Do Good, Do Well’ Investment Campaign
PR company Special New Zealand has launched a campaign to attract new investors and investment into New Zealand, on behalf of New Zealand’s Trade and Enterprise’s ‘Invest New Zealand’ scheme.
The campaign is branded ‘Do Good, Do Well’, and it seeks to reinforce the message that businesses who do good for the planet and its people are rewarded fiscally. It aims to encourage foreign investors to identify the values-oriented businesses in New Zealand and to direct their investment there.
New Zealand Trade and Enterprise, along with Special NZ, globally announced the investment campaign in New York City, at an investor-focused event on September 19. Stuart Nash, the Minister for Economic Development, and NZTE’s Investments General Manager, Dylan Lawrence, both headed the event. Local press and important local investors were both in attendance.
The Senior PR Director for Special NZ, Sarah Prigg, stated that New Zealanders are well aware of the innovation within our domestic businesses, and that the campaign was trying to highlight this to foreign investors.
Alongside the New York City launch, Special NZ also released a ‘hero’ video that championed a selection of New Zealand businesses that embody the campaign’s ethos. Such as WoolAid, Kono, and Dawn Aerospace. Further marketing pledges were also announced and will be rolled out in key markets, such as the UK and across the US.
Underscoring the importance of the campaign, Sarah Prigg stated that New Zealand regularly punches above its weight in creating ethical and sustainable solutions to global problems, and the new ‘brand platform’ will demonstrate the power of New Zealand’s business innovation and the global value that it can have.
The General Manager at Special NZ, John Marshall (Ngati Maru, Ngati Maniapoto) stated that New Zealand has an innovative business environment, and that they wanted to ensure that the campaign put business priorities front and centre and to highlight the importance of doing social good within business, such as focusing on sustainable and value-oriented practices.
Opportunities may come thick and fast for NZTE, as a recent study from Deloitte revealed that the strength of a value-oriented approach is developing within the global business community. It was found that when business leaders evaluate yearly performance, the company’s societal impact was the key factor.
Over thirty percent of business that were assessed believe that financial performance, customer satisfaction, and employee retention are all surpassed by societal impact as the key indicator of success.
NZTE’s Investments GM, Dylan Lawrence, believes that the ‘Do Good, Do Well’ campaign highlights New Zealand’s reputation for leading the international business community when it comes to having a strong sense of social justice and environmental consciousness. This industry feature is becoming more and more appealing to foreign investors as these issues become increasingly relevant.
Over time this new investment scheme will be rolled out in several major global markets, including obviously the United States, the United Kingdom, and also Germany in the hopes of attracting investors from the EU. The focus on enticing inclusive, productive, and most importantly sustainable investment from a wide range of foreign markets will only serve to improve the economic good for all New Zealanders.
For Bonded, this is an incredibly important investment drive, as we as a company focus on ensuring that we not only lead within our industry, but that we focus on improving the social good of those in our community. We’re big on community, and we aim to do our bit in giving back as we understand that there is an awful lot to be grateful and thankful for.
Seeing an investment push that acknowledges New Zealand businesses who prioritise giving back and helping the people and the environment around them is brilliant and will hopefully bring economic good and fiscal support to many communities across New Zealand.